Rosetta Hardscapes Product Catalog

Posted on Posted in Design

With 2011 rapidly approaching, the owners of Rosetta Hardscapes wanted to refresh their sales material after three years of the previous branding. I was charged with the responsibility of changing the look of the company I had originally helped brand. After discussing what the goals of the new image should be, I was able to research what might best appeal to landscape architects and contractors.

The combination of the previously used sans serif font with a vintage-inspired, script font created a strong connection with vintage national parks posters. Taking that and running with it, I brought in subtle textures to the flat colors and took advantage of the mountainous silhouette to push the theme to it’s fruition – the new Rosetta Hardscapes Product Catalog.