With 2011 rapidly approaching, the owners of Rosetta Hardscapes wanted to refresh their sales material after three years of the previous branding. I was charged with the responsibility of changing the look of the company I had originally helped brand. After discussing what the goals of the new image should be, I was able to research what might best appeal to landscape architects and contractors.
The combination of the previously used sans serif font with a vintage-inspired, script font created a strong connection with vintage national parks posters. Taking that and running with it, I brought in subtle textures to the flat colors and took advantage of the mountainous silhouette to push the theme to it’s fruition – the new Rosetta Hardscapes Product Catalog.