Henderson Chocolates

Posted on Posted in Branding, Design

At this point this is only a branding exercise utilizing my love of the chocolate arts. After experimenting with multiple combinations of a nine letter grid pattern I chose this option not only for the visual individuality of the maze appearance, but also the intentional resemblance to that of a chocolate bar. The problem now is having this mental picture of a chocolate bar with this logo embossed on it. There would be way too much “quality control” going on for me to get into actually producing chocolate of any quantity. Can you say sudden (or not so sudden) onset diabetes?